Feedback Ventures assists and supports existing players or prospective entrants in the sector through a wide range of services that include market assessment, financial analysis and structuring, and site selection.

• Market Assessment:  Feedback specializes in micro-level assessment of markets for multiplexes and malls across cities and towns in all parts of India.  Our extensive database of research developed over the course of multiple client engagements and through ongoing internal maintenance enables us to provide clients with efficient and customized market intelligence.
  
  
• Financial Analysis and Structuring:  Large mall and multiplex projects have complex economics, across the development and operational phases.  Feedback has worked with many clients in understanding and modeling these complexities to understand the true financial picture of these projects.
  
  
• Location and Site Selection:  Location is the most important factor in formulating a multiplex or a mall project.  Feedback works with clients to understand and forecast underlying factors­—such as urban growth trends, and infrastructure projects to identify locations and sites that offer maximum long-term value.
  
  
• Structuring of Mall Projects: A mall project’s marketing strategy depends on its location, and the underlying branding that the mall operator wants to maintain.  Feedback helps clients identify the type of retail and other tenants that a mall should target to maintain consistency with the location and branding objectives.
  
  
• Joint Venture Advisory:  Mall and multiplex projects involve two strong elements of expertise—(a) land identification and acquisition, and (b) operating a mall or multiplex.  Feedback helps clients find partners that complement their strengths to make such projects successful.