Retail is India’s largest industry, accounting for over 10 percent of the country’s GDP and around eight per cent of the employment.  It has emerged as one of the most dynamic and fast paced industries with several players entering the market.  The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.  Modern retail has entered India as seen in sprawling shopping centers, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian population is witnessing a significant change in its demographics.  A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.

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